In today’s digital world, data has become one of the most valued assets and also one of the most important resources of any company. This management of massive volumes of information has triggered a shift in how many organizations function. If in the past the norm was mass-producing services and goods, what the market is demanding now is personalized products and individualized experiences. This phenomenon is known as “Market of One” and its foundation lies in processing data efficiently, allowing companies to understand in-depth the needs of their customers.
But what kind of changes do companies have to do in order to be competitive in this new hyper-personalized marketplace? What role does technology play in any data-based company and how can SAP help businesses manage these challenges? Also, if technology is so important in any digital transformation, what role does the human factor play?
To discuss these topics and what practical steps organizations have to take on their journey to digital transformation are Inés Espinoza, SAP BU Manager and expert in SAP Business Technology Platform, and Arantxa Herranz, journalist that specializes in technology and innovation.
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