Be more customer-centric with SAP: how to improve customer experience

It’s safe to say that the pandemic has redefined business. The way we think about customers is more important than ever, and many companies are now examining their relationship with customers and seeking new ways to retain them.

Fortunately, SAP has the perfect solution for you to incorporate a customer-centric strategy into your business. This strategy allows businesses to look after their customers at each key stage of the customer lifecycle, ensuring that they get the best experience possible.

How Qualtrics is transforming the customer experience

SAP has undergone fundamental changes in recent years, and its acquisition of Qualtrics has been one of the most exciting. The procurement of Qualtrics has allowed businesses to merge customer experience data with more traditional operational data, providing businesses with key customer insights.

Businesses are then able to improve their customer experience thanks to processes such as scale analysis, predictive modelling, prioritising improvement measures, and time-to-market acceleration.

Learning about your customer

Of course, having a customer-centric strategy isn’t quite the same as having an in-depth knowledge of your customer. The latter is a challenge that companies are racing to overcome post-pandemic, and SAP technology solutions are the perfect way to achieve this.

SAP Qualtrics helps you understand your customer and manage their experience during the entire customer lifecycle. By using both operational and customer experience data, customers are looked after to the fullest.

Improving customer experience

So how can we foster a positive customer experience? SAP has highlighted the following key areas as essential for improving your customer experience:

• Optimising your tech ecosystem
• Avoiding information silos
• Giving a voice to customers by merging operational data with their own experiences
• Aiming for all company processes to be cohesive by putting customer experience at the forefront.

Keeping the focus on customers

Thanks to our incredible multidisciplinary teams, NTT DATA has the solution to your customers’ pain points. By coordinating SAP tech teams with the other areas of business, customers are taken care of every step of the way.

With a solid understanding of SAP solutions and experience implementing them, we’re here to ensure organisations get the most out of their business. By helping you to optimise tech ecosystems, reduce costs and improve functionality, your customer-centric business will have the best chance of success.