Possessing sufficient intelligence and understanding a company’s technological needs—from HR to customer service—is the basis of what SAP calls a ‘smart business’. Namely, a company that is capable of connecting processes, generating exceptional experiences, analysing data and obtaining the best results by utilising technology in real time.
With this concept, SAP is aiming to increase organisations’ capabilities, generate new business models and take advantage of every technological opportunity to always remain a step ahead of the competition.